South African based mobile Technology brand, AG Mobile (formerly AG Cellular) has announced entry into the Nigerian market with four new mobile devices. This is part of the company’s African expansion strategy to provide more affordable handsets to telecom subscribers on the continent.
The devices in question are the – AG Ghost, AG Style, AG Boost and the AG Zoom. All four device use Mediatek processors and come pre-loaded with Social networking apps such as WeChat, BBM, Facebook, WhatsApp, Instagram; the company will also offer 1-year warranty and excellent customer service.
AG Ghost Specifications and Pricing
Running Android 5.0 Lollipop OS and backed by a 2700mAh battery, the AG Ghost sports a 5.5-inch (1280 x 720 pixels) HD IPS display with Corning Gorilla Glass protection and is powered by a quad-core Mediatek MT6582A processor clocked at 1.3GHz with 2GB RAM and 16GB built-in storage space.
For photography, there is a rear facing 13MP AutoFocus camera with Sony IMX214 Sensor and a front facing 5MP camera for selfies. The device has Dual SIM slots, a microSD card slot for storage expansion (up to 128GB), supports 2G and 3G networks as well as Bluetooth, Wi-Fi and GPS options.
The AG Ghost has a Recommended Retail Price of NGN 45,500.
AG Style Specifications and Pricing
Also running Android 5.0 Lollipop OS, the AG Style sports a 5-inch (854 x 480 pixels) FWVGA IPS display, powered by a quad-core processor cocked at 1.3GHz with 1GB of RAM and 8GB built-in storage space. For additional storage space, there is a microSD card slot for expansion (up to 32GB).
The rest of the specs includes – rear facing 8MP camera AF camera, front facing 2MP camera, 3G, Wi-Fi, Bluetooth and GPS. All of this is backed by a 1900mAh battery while the recommended retail price is NGN 19,200.
AG Boost Specifications and Pricing
Rocking the smallest display of the four, the AG Boost sports a 4.0-inch (800 x 480 pixels) WVGA display, powered by a Dual-Core processor clocked at 1.0GHz with 512MB of RAM and 4GB built-in storage space. For photography, there is a rear facing 3.2MP camera and a front facing VGA camera.
The device has a microSD card slot for storage expansion (up to 32GB), runs the dated Android Kitkat OS, supports 2G and 3G networks as well as GPS, Bluetooth and Wi-Fi connectivity options. It has a recommended retail price of NGN 10,400.
AG Zoom Specifications and Pricing
Also running Android 4.4 Kitkat OS, the AG Zoom sports a 3.5-inch HVGA display, powered by a dual-core processor clocked at 1.0GHz with 512MB of RAM and 4GB built-in storage space. For photography, there is a rear facing 2MP and front facing VGA camera.
The device supports 2G and 3G networks, has a microSD card slot for storage expansion (up to 32GB), a 1450mAh battery and a recommended retail price of NGN 9,000.
Commenting on the launch of AG Mobile Smartphones in Nigeria, C.E.O AG Mobile, Anthony Goodman said;
“This development forms part of the brand’s expansion strategy to provide more Africans with affordable, quality products while investing in markets that offer mutually beneficial opportunities. As a proudly African brand we believe that we will bring great value to Nigeria.
We’ve started by building relationships with well-respected brands such as MTN, Etisalat, Ringo and Jumia, creating employment opportunities, and supporting the networks’ objectives to advance Nigeria’s connectivity from 2G to 3G.
While our initial marketing roll-out covers Lagos, Abuja, Port-Harcourt and Kano, our reach is national. Our Android, feature-rich devices, are available online via Jumia, from MTN and Ringo outlets as well as independent dealers across the country.
We’re also completing the installation of our first retail space at the Ringo Arena in Computer Village, Lagos, and will be rolling-out similar outlets where customers can experiment with live devices before purchase. Any repair issues will be administered at an in-country repair centre.”