Lenovo and the brand that it recently acquired, i.e. Motorola has got a combined number of shipments in the last year that is more than what Intex could manage, and thus it takes over Intex to claim the third spot in the Indian smartphone market. The number of smartphone shipments for Lenovo and Motorola was close to a total of three million, and this is about 60% increase from the previous year.
According to a report by Canalys, Lenovo saw a good growth along with Motorola, and the Indian brands like Micromax, Intex, Karbonn and Lava saw some suffering with the decline in shipment numbers, even though the total number of smartphones shipped in India increased quite a lot.
The first and second positions are held by Samsung and Micromax respectively, even though the latter suffered from a fall of shipments by over 20%.
“Local players are finding it tough to compete with global vendors on product quality, making it hard for them to push products into higher price bands,” said Canalys Mobility analyst Rushabh Doshi.
According to Canalys, the Chinese companies such as Xiaomi and Vivo have been doing better with their low-cost LTE smartphones.
“The growing importance of online retail has lowered barriers to entry, enabling vendors to grow quickly without having to invest time and resources in building a complex sales channel. Chinese vendors are instead investing heavily in marketing, building brand recognition and cementing their place in the market,” said Doshi.